Musa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiences

The Head of Marketing returned to marketing as his North Star

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

PALM SPRINGS, Calif.—Musa Tariq has made marketer moves from Apple to Ford. But soon after he became the youngest ever Chief Brand Officer of Ford, he realized the culture wasn’t for him.

Some might stay and stick it out or wait for change. Tariq left, as noted in this extremely popular episode of CMO Moves from June 2018. More than a year later onstage at Brandweek, he shared the eye-opening advice that helped with the transition.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in