Munder Takes Edgy Approach for Internet Fund

Yaffe & Co. is taking an unusual approach in a new campaign for Munder Capital Management with creative that warns people away from one of the investment company’s products.

The print campaign, which broke late last month in The Wall Street Journal, is promoting Munder’s riskiest ever Internet mutual fund, which is called @Vantage, said Michael Morin, Yaffe executive vice president of ac-count services.

In the ad, a frantic Pac-Man like character warns that the fund is not for the “namby-pamby, lily-livered, scaredy cat.”