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SAN FRANCISCO Bacon’s Information has acquired Multivision, a broadcast monitoring and media management company.
Multivision of Oakland, Calif., provides digital delivery and monitoring of television content to its clients, such as GQ magazine and GoDaddy.com. Similar to the “clipping” services before the digital age, it monitors the text of closed-captioned programs, tracking every mention of a client’s product, service or name on broadcast reports.
For example, after GoDaddy’s racy 2005 Super Bowl spot, Multivision estimated the online site received more than $7 million in free publicity.