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New Approach Touts Range Of Goods Offered
BOSTON–Mullen has launched its first work for L.L. Bean, a single TV spot that preludes a new branding campaign expected by spring.
The 30-second commercial, now airing in East Coast markets for the holiday shopping period, positions the cataloguer as a one-stop-shop for an array of gifts, a departure from past executions which merely encouraged consumers to pick up the catalogue.
“We’re having more fun, showing a little more verve,” said L.L.
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