Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you want to discover what makes a place special, hang out with the locals.
In a new series of short, documentary-style films touting Royal Caribbean’s Alaska cruises, three Alaskans—two transplants from the Lower 48 and one native—vividly bring the state they love to life.
Created by MullenLowe, the work to some extent mirrors Airbnb’s “Live There” experiential forays, stressing authenticity of experience and regional flavor over typical tourist fare. Each about four minutes long, these films display an assured sense of story and a keen eye for both sweeping scenic vistas and more esoteric visual details, like the texture of cedar sculptures and grilled golden goodness of traditional cuisine.
Though filmed over just a few days in August, each subject emerges as a fully formed character in intimate, picturesque dramas that viewers might enjoying experiencing by cruising to Alaska on Royal Caribbean.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in