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As part of MullenLowe's merger of its two media agencies under the MullenLowe Mediahub moniker, the agency is launching a global media offering that adds Profero's performance capabilities—which include search, SEO and SEM (search engine marketing)—and international scale to its U.S–based media planning and buying, and communications business.
The new MullenLowe Mediahub Performance capabilities combine the resources at both agencies in the U.S., Europe and Asia. Mediahub Performance has over 140 people across those regions dedicated to the search practice and expects to launch Mediahub and Mediahub Performance in additional markets this year.
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