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Mullen/LHC positions Midway Airlines as a better way to fly in its first advertising for the regional carrier.
Three 30-second television commercials were introduced June 15 in the Raleigh-Durham, N.C., area. Print and radio ads will continue to roll outin destinationmarkets as the Raleigh-based airline adds routes to Birmingham, Ala.; Dayton, Ohio; Los Angeles; Providence, R.I.; and Washington, D.C.
“Lots of times there’s not much you can say about an airline that’s specific,” said Mullen/LHC chief creative officer Denzil Strickland.
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