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BOSTON TripAdvisor said it has selected Interpublic Group’s Mullen for its advertising account following a review guided by consultancy Pile and Co. There was no incumbent.
The Needham, Mass.-based client is part of IAC Local and Media Services, an operating business of IAC/InterActiveCorp. Mullen in Wenham, Mass., already works for LendingTree and Match.com, also units of IAC.
Initial ad spending, sources said, is expected to be $5-10 milion, and the client is seeking its first concerted branding campaign.
TripAdvisor’s
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