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BOSTON — Mullen has been selected to replace Arnold on Stop & Shop’s estimated $7-10 million advertising account.
Separately, the agency’s office in Pittsburgh bested Fitzgerald & Co., Atlanta, for the $5-8 million business of America Classic Voyages’ Delta Queen cruise line. Peter A. Mayer Advertising, New Orleans, had handled the business.
For Stop & Shop, Mullen’s headquarters office in Wenham, Mass., prevailed over finalists Cronin & Co., Glastonbury, Conn., and Merkley Newman Harty & Partners, New York, in the final round of a review.
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