Mullen Wins Sesame Workshop

In preparation for a rebranding push, Sesame Workshop, formerly known as the Children’s Television Workshop, has awarded Mullen its $4-5 million advertising and marketing business.
The non-profit educational organization originally considered 12 undisclosed agencies in a three-month review. Following several face-to-face meetings, “just Big Bird and Mullen were left,” said Mullen founding creative officer Paul Silverman. There was no incumbent.
“They had such a strong record in terms of brand identity and, in particular, media brands,” said Sherrie Rollins Westin, Sesame Workshop executive vice president of marketing communication, citing Mullen’s work for clients such as Monster.com