Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Interpublic Group’s Mullen has been chosen to handle advertising and marketing for the 2007 launch of Four Seasons Ocean Residences, a cruise ship with permanent dwellings being built through a joint venture between Four Seasons Hotels and Ocean Development Group, the agency said.
The annual budget for marketing the ship is $3-4 million, said Neal Rubin, senior vice president of sales and marketing for Miami-based ODG.
Mullen bested independent Dana Communications of Hopewell, N.J., in the final round of a review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in