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BOSTON–Mullen next week is scheduled to break a campaign for General Motors that touts the ease of purchasing a GM certified used vehicle.
Using the tag, “The right way. The right car,” the campaign from the Interpublic Group agency in Wenham, Mass., employs print and radio executions to convey the ease and confidence involved in purchasing a used car through GM’s Certified Used Vehicle Program. Ads urge potential buyers to take advantage of the company’s 4.9
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