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Mullen this week introduces a campaign for General Motors that touts the ease of purchasing a GM-certified used vehicle.
Tagged “The right way. The right car,” the campaign uses print and radio advertising to convey the perks of buying a used car through the program—including a three-day trial period, limited bumper-to-bumper warranty, roadside assistance, a 100-plus point inspection and a 4.9 percent APR financing plan.
Print ads feature headlines fashioned in automotive nameplate typefaces on the vehicles’ trunk lids and tailgates.
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