Mullen Tapped for Regional Launch of Capri

BOSTON — Mullen has picked up integrated marketing chores for Cascades Tissue Group, manufacturer of Capri bath tissue, napkins and other paper products, without a review, an agency representative said.

The Wenham, Mass., shop will support the Quebec City, Canada-based client’s launch in New England through online and radio ads, public relations, and promotion of its partnerships with the Dana-Farber Cancer Institute in Boston supporting breast cancer care and research. Ads are set to break later in the month, according to a Mullen representative. Initial spending for the regional launch is estimated in the low-seven-figures.