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ATLANTA Mullen is launching its first work for the American Hiking Society in the June issue of Backpacking magazine, the shop said.
The full-page color ad promotes the 13th annual National Trails Day on June 4.
The AHS expects the event to attract about 1 million people to public hiking trails at the more than 1,000 events scheduled for that day.
The ad urges experienced hikers to invite friends to experience the sport. It will be followed by a series of smaller ads to recruit volunteers to take their summer vacations to help build and maintain the nation’s trail system.
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