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BOSTON — Mullen has added advertising assignments from wireless company Nextel Communications and eyeglass manufacturer FosterGrant.
Nextel tapped Mullen/LHC, Winston-Salem, N.C., to provide national advertising support for the client’s 200 retail stores, a Nextel official said.
It was unclear if Nextel held a lengthy review for the business, though at least some other agencies were evaluated, sources said. Billings are estimated at $12 million. The Interpublic Group agency’s Wenham, Mass., headquarters already handles Nextel’s $110-million image account, its largest single piece of business.
Separately,
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