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ATLANTA Embarq, the nation’s newest telephone company, plans to launch an advertising blitz June 5 to introduce its brand and services.
Sources pegged annual ad spending at $50 million. Mullen handles creative chores.
“We only have one chance to make sure we come out of the gate strong,” said Dan Alcazar, vice president of brand marketing and communications at the Overland Park, Kan., company.
TV work introduces a musical trio, who sing about the cell phone and Internet woes of various characters shown in the ads.
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