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One of Edward Boches’ first acts as executive creative director at Mullen was to promote a creative team.
Boches last week advanced copywriter Jim Garaventi and art director Greg Bokor to senior vice presidents from vice presidents and associate creative directors. Garaventi and Bokor were the creative forces behind the Wenham, Mass., agency’s award-winning print work for Swiss Army Brands and other high-profile work.
“They have emerged as real leaders in the company,” Boches said. “[They] set by example the kinds of standards that other people want to live up to.
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