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General Motors is launching a new version of its GM MasterCard, this one designed to allow cardholders to more quickly generate dollar credits toward the purchase of new GM vehicles.
The new card, in standard and platinum versions, is an updated model of the card that started a craze for reward credits in 1992.
TV spots from Mullen, Wenham, Mass ., tagged “What are you charging toward?” began breaking during the NCAA basketball tournament. A direct mail campaign targeting 16 million potential customers launches this week.
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