Mullen Refines New-Biz Strategy

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Shop taps Arnold executive to pitch total agency package

Mullen looks to take a more aggressive, networkwide new-business approach under Melissa Lea, who this week joins as evp, director of business development, a new post at the Interpublic Group agency.

Lea comes from Havas’ Arnold, Boston, where she spent seven years, most recently as svp, integrated marketing director.

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