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ATLANTA The latest work by Mullen for the Winston-Salem Warthogs aims to spark the nostalgia and tradition that surround minor league baseball, the agency said.
The Winston-Salem, N.C., shop will launch its new campaign this month to coincide with the start of the 2003 minor league baseball season. The work will run through season’s end in August.
Through radio spots, print ads, billboards and an assortment of collateral, featuring the tagline “Warthogs baseball. Where baseball is still baseball,” the agency said it wants to remind fans of the personal intimacy that is unique to America’s minor leagues.
“We
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