Mullen Readies GM/CUV Push

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Mullen is preparing to unveil a refocused national campaign supporting General Motors’ Certified Used Vehicles.

The Wenham, Mass.-based agency will break print and radio ads in early June, with TV under consideration for a rollout later this year, sources said. Spending may be around $20 million—double last year’s expenditure—with the upcoming push marking GM’s most concerted effort yet to establish the CUV program in the national consciousness, sources said.

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