Mullen Picks Up Ad Chores for Whirlpool Division

BOSTON — Mullen has picked up advertising chores for Whirlpool’s new Gladiator Garage Works division, a developer of garage appliances and storage units.

The Interpublic agency, based in Wenham, Mass., won the business following a review of undisclosed agencies. Billings are in the low seven-figure range.

Work will include print ads set to break in October in publications such as Sports Illustrated, Popular Mechanics and Family Handyman. Package design and in-store materials are also in the mix.