Mullen Names Moore, Kalb SVPs

BOSTON Mullen has promoted two media executives to the position of senior vice president.

John Moore, a six-year veteran of the Wenham, Mass.-based agency, has been promoted to svp, group media director from vp, media director.

Moore, who oversees work for LendingTree and Whirlpool Gladiator, has also worked with clients such as General Motors, Wendy’s, Monster and L.L. Bean.

Before joining Mullen, Moore oversaw media at Houston Herstek Favat in Boston, where he worked on Midas, Converse and NEC. He has held similar positions at Greenberg Seronick O’Leary & Partners and Pagano Schenck & Kay.

In addition, Steve Kalb has advanced to SVP, director of broadcast media from vp, broadcast director. During his 13 years at Mullen, Kalb has overseen local and national broadcast operations for all media clients. Previously, Kalb headed up the broadcast department at Marshalls’ in-house agency and also worked in Della Famina Rothschild Jeary & Partners’ broadcast division.

Both report to Steve Calder, EVP, executive media director.