Mullen Makes Evergreen 'More Demanding'

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ATLANTA Mullen has launched its first television campaign for Evergreen Investments, the agency said.

Tagged “More demanding,” two 30-second spots are airing nationally on CNN, Fox News, MSNBC, CNBC and ESPN.

Five print ads are running in investment publications such as Barrons throughout the year. Outdoor ads have been placed in downtown Boston, where the client is headquartered.

Campaign spending is undisclosed. The investment firm, a division of Wachovia Bank, Charlotte, N.C., has not mounted a national ad campaign since 1999.

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