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Winning Pitch Focuses on Modernizing an American Institution
BOSTON–Mullen last week added an American institution to its roster when it was named agency of record by L.L. Bean for its estimated $20-25 million integrated marketing account.
After a two-month review conducted by Boston-based management consulting firm Pile and Co., the Wenham, Mass., shop was chosen over finalists Carmichael Lynch in Minneapolis and The Richards Group in Dallas.
While calling the latter shops’ presentations “very good,” Steve Fuller, L.L.
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