Mullen Hires Chiefs For Media, CRM

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Mullen continued efforts to shore up its senior-management ranks last week, adding executives to lead the shop’s media and relationship-marketing teams.

Steve Calder and Catherine Bartholow were tapped for their experience managing large organizations, said Joe Grimaldi, CEO of the Interpublic Group shop. “We were looking for people who could lead their departments and also influence the agency,” he said.

Calder becomes executive media director; Bartholow is director of direct and interactive marketing.

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