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BOSTON Mullen has unveiled new executions in its ongoing $3 million campaign for the Grain Foods Foundation, a national trade association.
The work introduces “America’s Healthy Sandwich Showdown” and asks consumers to nominate their favorite sandwich at grainpower.org.
Print ads retain the “Bread. It’s essential” positioning introduced three years ago and will run in fall issues of Meredith magazines such as Family Circle, Fitness and Ladies’ Home Journal. Banners on AOL and sites affiliated with those magazines are also in the mix.
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