Mullen Gains Consolidated Nextel Account

Mullen experienced a windfall last week when client Nextel Communications consolidated its ad account at the Wenham, Mass., shop.
Mullen won the corporate ad assignment of the cellular phone service carrier in November 1996, but a handful of smaller shops continued to manage local advertising in 12 markets across the country.
“Mullen has proven . . . to be incredibly resourceful and efficient in two of our most active markets: New York and Texas,” said Nextel’s chief marketing officer Tom Kelly, who cited the shop’s “successful track record” as a key reason for the consolidation.
The agency plans to assign about 14 account personnel to service Nextel’s major markets, including Atlanta, Seattle and Washington, D.C.,