Mullen Focuses on Evergreen's Performance

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ATLANTA Evergreen Investments launched a new national broadcast and print campaign today that will highlight the success of its investments, the company said.

Interpublic Group’s Mullen in Winston-Salem, N.C., which has held the account since 2003, produced the work. Mullen’s previous campaigns focused on building brand awareness for Evergreen.

“This year’s campaign follows a natural evolution beyond brand development, recognizing that performance is a key driver in investment decisions by highlighting several specific product solutions that may help investors reach their long-term investment goals,” said Maryann Bruce, president of Evergreen Services.

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