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ATLANTA Mullen said it would launch its latest campaign for Wachovia Securities during the Super Bowl pre-game show this Sunday.
The Winston-Salem, N.C., shop has developed one 60-second and three 30-second television spots that will air during the broadcast, as well as billboards and on-set signage for the financial services firm. Mullen said the commercials are “designed to extend [Wachovia’s] ‘Uncommon Wisdom’ campaign.”
“Middle of Nowhere,” “Spring Collection,” “Hula Hoop” and “Fitted Sheet” show people in various situations, from hiking in the mountains to changing bedding.
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