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BOSTON Mullen next week launches the latest phase of its estimated $3 million “Grains for life” campaign on behalf of the Grain Foods Foundation, a trade association seeking to promote the health benefits of bread to combat the anti-carbohydrates movement.
This time around, the Interpublic Group agency in Wenham, Mass., takes the fight directly to consumers with point-of-sale pieces in grocery stores.
“As we enter year two, the strategy is to establish bread’s rightful place in shopping carts and on tables across America,” a Mullen representative said.
Kroger
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