Mullen Breaks Wachovia TV Ads

A new ad campaign for Wachovia links personal finance with the lessons of ordinary life.

One 60- and seven 30-second television spots from Mullen in Winston-Salem, N.C., and Hispanic partner Zubi Advertising in Coral Gables, Fla., broke in Florida last week.

Print, radio and outdoor ads are set to follow the Wa-chovia-First Union merger integration schedule.

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