Mullen Bolsters Direct Response Team

BOSTON Mullen said it has hired Roberta Haber as senior vice president of direct response media, a new position at the Interpublic Group agency.

She will serve in the shop’s mediaHub unit, tasked with helping clients coordinate efforts across direct response, general advertising, interactive and emerging media.

Haber joins Wenham, Mass.-based Mullen from IPG sibling Hill, Holliday, Connors, Cosmopulos here, where she most recently served as media director, relationship marketing. She has more than 20 years of experience, counseling global clients such as AT&T, FleetBoston, Marriott and Verizon Wireless.