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BOSTON Seeking to become a stronger player in the Midwest and to better service its General Motors account, Interpublic Group’s Mullen has beefed up its capabilities in Detroit, adding three executives to the outpost’s management team.
Keith Ulrich has joined as senior vice president, group account director; Gayle Joseph comes aboard as vp, account director for public relations; and Susan LaRue joins as vp, group planning director.
The three executives will work closely with Mullen senior vice president Katherine Kress, who oversees the General Motors’ card-member services relationship marketing practice.
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