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NEW YORK TJX Cos. has shifted advertising chores on its Marshalls chain of discount stores to roster shop Mullen, according to sources.
Marshalls has spent $30-35 million annually in major measured media in recent years, and had been handled by The Kaplan Thaler Group in New York, a unit of Publicis Groupe.
It could not immediately be determined if there was a review for the account.
Mullen’s office in Winston-Salem, N.C., will handle creative duties.
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