Mullen Adds Labatt's Sol Beer Brand

Mullen has been assigned creative chores for Labatt USA’s Sol brand beer following a review.

Upcoming ads from the Wenham, Mass.-based unt of the Interpublic Group of Cos. will include media advertising and “grass roots” promotional efforts, an agency representative said. Sol had recently worked with Kirshenbaum Bond & Partners, New York.

The budget was not disclosed, though one source sad spending on the brand would be in the $5 million range. Less than $400,000 was spent advertising Sol in each of the last two years, according to Competitive Media Reporting.

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