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Williams Worldwide and The Newspaper Network have entered into a joint operating agreement with media buying agency Media That Works in Cincinnati. The venture is an effort to broaden the bases of each partner.
The new unit, called MTW Media Group, merges the broadcast buying expertise of MTW, the print buying and database capabilities of Sacramento, Calif.-based The Newspaper Network and the direct response knowledge of Williams Worldwide in Santa Monica, Calif.
Combined billings for the three partners are approximately $500 million, according to Bill Price, chairman of 12-year-old MTW.
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