MTW Adding Clients

Media That Works is securing media buying and planning assignments that sources place at upwards of $40 million in total placements.
The Cincinnati-based media agency has been awarded media chores from two new clients: Pleasant Holidays, a Westlake Village, Calif.-based company that markets customized vacation packages; and Honeywell Consumer Products in Southborough, Mass.
According to sources, MTW will also soon be named media agency of record on a third new account: Hollywood Entertainment Corp.
Tim Hahnke, MTW’s San Diego-based executive vice president and partner who leads the agency’s new business efforts, would not estimate billings on the two accounts won, and declined to comment on speculation about Hollywood Entertainment.
Pleasant Holidays previously handled media duties in-house, and its staff will continue to handle creative development on its estimated $10 million account.
A Honeywell representative confirmed the selection of MTW as its media agency of record, but gave no other details. Honeywell has been without an agency since parting earlier this year with Boston’s Houston Herstek Favat (since purchased by Arnold Communications).
Hollywood Entertainment, which operates the Hollywood Video rental chain, in February assigned creative duties on its estimated $10-20 million account to Cliff Freeman and Partners in New York. Western International Media’s Portland, Ore., office had handled media buying. The client could not be reached for comment.