Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across its various platforms. While it can communicate with viewers widely through social media, the company’s MTV network is testing new ways of achieving one-to-one connections.