MTV's The Challenge Uses Cameo to Connect With Core Fans

The ViacomCBS property created nearly 400 Cameos that sold out in less than 10 minutes

ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across its various platforms. While it can communicate with viewers widely through social media, the company’s MTV network is testing new ways of achieving one-to-one connections.