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NEW YORK MTV Networks International is rolling out a new “MTV Switch” initiative, a public service campaign that calls on the network’s global audience to take part in the fight against global warming.
Ten PSAs and short films (five of each) from a consortium of creative agencies were distributed to the network’s 165 TV channels last week.
The PSAs were fashioned by Amsterdam, the Netherlands-based agencies 180 and Selmore, in collaboration with production company Cake, also in Amsterdam, and the ecopop boutique in Los Angeles.
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