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NEW YORK MTV Networks is preparing an expansive digital initiative, part of its quest to reach a more adult demographic.
In a quarterly earnings call Thursday, Viacom president and CEO Philippe Dauman said that in the coming months, MTVN would launch a number of multiplatform networks targeting adults. The initiative will include broadband and video-on-demand platforms.
Although Dauman did not provide many details, he told analysts that MTVN “will be announcing in the next few weeks the launch of a series of multi-platform [networks] on broadband, wireless and VOD…targeted at specific adult demographics which will grow our presence with new audiences and create new revenue streams and business opportunities.”
Dauman
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