Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Google and MTV Networks today said they would test an online video distribution system designed to serve consumers, Web publishers and advertisers.
Google plans to distribute ad-supported content from MTVN to targeted site publishers, allowing them to showcase clips from various programs.
As part of the deal, episodes from popular MTVN shows would be made available on a download-to-own basis via Google Video.
According to MTVN, the alliance would give users new ways to experience content and create targeted marketing vehicles for advertisers, as well as promote MTVN programming.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in