MTVN Forms Digital Fusion

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK MTV Networks has once again tinkered with its ad sales structure as it addresses its expanding collection of digital assets. The Viacom company has formed Digital Fusion, a group that will fashion customized cross-media campaigns for advertisers—many of which will utilize original content created by the company’s various networks.

Jason

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in