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In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported.
A similar research project in 2008 gave rise to Teen Mom and Jersey Shore, shows that proved to be hits among the network's core audience of 12- to 34-year-olds. MTV's new report, "The New Millennials Will Keep Calm and Carry On," looks at younger millennials, ages 13-17.
"Millennials are the biggest generation in history, and to stay at the forefront of youth culture, we need to deeply understand the rising tide—who will soon be our core audience and new employees," MTV president Stephen K.
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