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MTV is looking for a bit of the same magic that corporate sibling Paramount had with Paranormal Activity as it experiments with new distribution and marketing methods in the digital age.
The cable network has teamed with digital information service and marketer Eventful to launch a social media campaign for its forthcoming indie slasher film Savage County, which it originally had planned to release as a Web series.
MTV still doesn’t plan to release it in theaters, but it has added a potential TV run to the mix that would come in October, in time for Halloween.
To help raise awareness and create a sense of investment in the 80-minute film, MTV is working with Eventful to allow folks to “demand” to see the movie.
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