Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After three years of trying to make TNN hipper, younger and much less country, MTV Networks is renaming the 86 million-subscriber service Spike TV and aiming it directly at men.
While reaction to the new moniker has been mixed, observers agree that a change was due and are waiting to see how network president Albie Hecht will brand Spike.
As its sales team began rounds with ad agencies last Monday, a day before the name was revealed, svp of ad sales David Lawenda said the network is stressing its lifestyle positioning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in