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PepsiCo has partnered with MTV to promote Fruitworks, a non-carbonated beverage that has been gaining on archrival Coca-Cola’s Fruitopia brand.
Two TV spots, targeting consumers 15-24, will break on the music channel on Monday (6/25) to promote the MTV/Fruitworks Consumer Electronics Sweepstakes. The spots, created in-house by MTV, feature bored factory workers whose worlds are turned upside down when someone pours the beverage into the machinery.
Last year, the companies teamed up for the “Inside TRL” promotion.
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