MTV Faces The Music

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FCB Brings Cable Network Back to Its Roots
SAN FRANCISCO–Foote, Cone & Belding steers MTV’s focus back to music in its first TV spots for the cable network.
A 45-second TV spot, which broke this weekend from FCB’s San Francisco office, depicts hip-hop artist Busta Rhymes having his driver’s license photo taken at a Department of Motor Vehicles office in New York.

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